Picking winning products
for lead funnels
The right product-funnel match can transform browsers into loyal customers.
Some products naturally convert through funnels. Others fight against them. The key is knowing which is which — and why it matters.
Three characteristics that matter, here's what we think are the essential traits for a winning lead funnel product.
Clear value proposition
The best funnel products solve one specific problem exceptionally well. Visitors understand the benefit immediately.
Avoid products that require extensive education or have complex value propositions that can't be communicated quickly.
Immediate gratification
Products that deliver quick wins or instant value work best in funnels. Long-term benefits are harder to sell.
Think digital downloads, quick consultations, or tools that solve immediate pain points.
Easy to demonstrate
Products that can be shown working — through videos, demos, or samples — perform exceptionally well.
If you can't easily show the product in action, reconsider whether it's right for a funnel approach.
What works (and what doesn't)
Not all products are created equal for funnels.
Works exceptionally well
More challenging
- Josh Woods
The Woods Made Designs Difference
At Woods Made Designs, we help you identify which products will thrive in a funnel environment — and how to position them for maximum impact.
If your interested in having me help you vet your go-to-market-strategy its free to hop on a quick consultation call!
